I have never seen a tranny cooler in the inlet tank, who did this?
No one that I know of.
Chevy put their Engine oil coolers in the inlet tank and engine oil starts to break down at about 230 ddegrees so these engines must not have been running above this.
I think you are a little low. If coolant temp is 230, the metal temp of the engine will be higher. Most oils will handle 230 coolant temps with no problems. Not to mention, in vehicles where I have run a oil temp gauge, the oil was ALWAYS 20 or so degrees hotter than the coolant.
Quoted from
http://www.carjunky.com/news/motor_oil/mom2.shtml
The flash point can be an indicator of the quality of the base stock used. The higher the flash point the better. 400 degrees F is the absolute MINIMUM to prevent possible high consumption.
Today's engines are expected to put out more power from a smaller size and with less oil than engines of the past. Therefore, the engines run much hotter than they used to. That puts an increased burden on the oil.
Even the best petroleum oils will have flash points only as high as 390 and 440 degrees F. Some actually have flashpoints as low as 350 degrees. For today's hot running engines, this is not nearly enough protection. Just about any synthetic you come across will have a flashpoint over 440 degrees. Premium synthetics can have flashpoints over 450 degrees with some even reaching as high as 500 degrees.
Why is a cross flow radiator better than a down flow?
Longer tube length/more surface area as well as longer coolant in tube time, often wider tubes etc. Cooling ability is controlled by surface area and contact time of the coolant with cooling fins.
One of the most efficient transmission coolers I have used is the one Mel suggested, the B&M one. It has very wide, flat crossflow tubes, is small in general size but has more surface area than the bigger ones, and in my experience, the largest one will have no problems cooling a normally operating transmission. If you pull a lot, you might want to run two. The one I had on my last truck was about 8 x 11 inches, and about 1 1/2 to 2 inches thick, so you should have no problem finding room for 2 of them.
Here is a link to one at Summit Racing.