Now I could own that truck. Not for $10,000, but I'd still consider it. I saw the two "price increasing" words in the description. "Custom" and "rare". People like to think that one or both of those words greatly increase the value of something. They fail to realize that the pertinent third word is "desirable". If nobody wants what you've got, it isn't worth very much. No matter how rare and custom it may be. Just ask all of the Edsel owners from the 1960's. I'll bet that they almost had to give those away.