Adding a extra filter on your pickup is not a bad thing. The stock filters are expensive, so putting something "ahead" of it
can be ok.
One could argue that if you "need" a extra filter on board, a person's filtering process "in the garage", needs to be improved.
Do you think the plastic bowl of the goldenrod is too fragile???
A metal filter "bowl" would add some durability.
What I would look at is cost of the replacement cartridge.
How easy are the cartridges to get/purchase. ( I mean do you have to order them or can you pick em up on your way home, etc.)
Heating of the fuel in vehicle can be harder then you think.
I tried running a "hot coolant" around my stock filter, didn't notice any temp rise.(Unless I shut the pickup off)
When I run the fuel line around my upper radiator hose it does climb.
I think the sure fire way to raise fuel temp is a heated filter, big surprise since it's designed to do that.
Hope some of this helped