People buy cars and guns based on emotion. Doesnt have to make any sense......
But, I really dont understand the draw to those trucks.....beyond the 5-7k price point that they really should be at. Have owned many. Pathetic tow rating and brakes to match. A 7.3 superduty does everything better, or even a 3rd gen dodge. Both are far better pickups, (for someone needing a truck for truck stuff) and sell for way cheaper.