NAPA Golds are the same as WIX and they are both good filters. Cut apart a cheap filter (like Fram) and compare it to a higher quality filter and the difference is pretty noticeable. Some people don't care what they run, but I try to stick with the higher end filters. My truck isn't a daily driver so the few extra bucks are hardly noticeable when it comes time to change oil.
Not sure where the Motorcraft brand lies, but my guess is they are probably pretty good
Not sure where the Motorcraft brand lies, but my guess is they are probably pretty good