ya i know the feeling. I don't like supporting walmart either, but i needed a filter. the delo was just well i saved 8 dollars a gal from the parts store. I normally run rotella but its getting expensive. Even walmart was 14.88 a gal for rotella.
NP - the little clear 3/8's gas fuel filter....
No fram spin on or even fuel or air filter for me otherwise. This little guy only needs to keep my electric fuel pump from getting plugged.
If it's $9 a quart I'm pretty sure you aren't supporting them, they have a practice, similar to but more agresive than other large chains, it's called a loss leader, and here is how it works:
You walk in and see stupid cheap oil, it's $9 and everywhere else the price is $18, so you think "half off", great, you buy that oil and walk out with a smile on your face, you saved $$$, they probably paid about $9 for it, perhaps $10, you think everything in the store must be cheap! Another $100 you spend there on things you either would have purchaced somewhere else or not at all, they overcharge for that because they can, you are still thinking of that bright yellow $9 tag
I walk in, grab my oil, and walk out, Target is about the same price, but better quallity, and if you have ever looked at beer in walley world...I've never seen it on rollback
go figure!