I have three 7.3L IDI trucks and they all act different in purging a pump or even a filter for that matter. Keep tying is still the best advice. One truck will almost fire right up, one other makes me beat my head against the wall. What I have found works, for me anyway, is start at the schrader valve at the filter. If you don't get the air out of there, your losing the battle already. Then just crack a line on each bank, this will show the air "fizzing" out the top of the bleeder cap. Makes it easier to tell when it's all fuel. A couple sets of that and it should hit good enough to finish purging itself. As genscripter said, give the starter plenty of cool down